Esprit Big Bang

This weekend I was in London, as I had tickets to see Paramore at the (rather expensive - £4.50 a pint!!!) O2 Arena.

During the day my friend James and I went shopping on Oxford Street and the surrounding area, to kill off some time till the gig, and so I could spend my student loan on updating my wardrobe. During our visit we passed the Esprit shop on Regent Street, which had a massive crowd of people outside.

Now a massive crowd outside a shop in this area isn’t anything out of the ordinary, but this was different. Passers-by were being handed pairs of drumsticks and being encouraged to go inside and join in with a live percussion session inside the shop. Walking round, drumming on rails of clothes is actually quite fun, and it’s for a good cause as well!

Esprit’s Big Bang campaign (more details on the website) aims to raise 500,000 Euros for the SOS Children’s Village in Alibaug, near Mumbai in India. Staff and the live band were joined by Marina Diamantis (Lead singer of Marina and the Diamonds) which generated local and national news coverage.

As far as PR stunts go, this is a nice campaign for a worthy cause, and I was lucky enough to be in the Oxford Street area on Saturday and now have a pair of red Esprit drumsticks as a ‘souvenir’ of the day. (Please excuse my messy room)


What are your favourite PR ‘stunts’?
Did you take part in the ‘Big Bang’ at the Esprit on Regent Street? What did you think?

Paul